Levi's® : 501® Day

An event conceptualised and organised for Levi Strauss (Malaysia) Sdn Bhd to reach out to the urban youth of KL. The event started with a search for undiscovered, talented youth bands in the Klang Valley. After cutting a promo CD, live preview performances and media photo shoots the best 8 bands battled it out via a live concert and sms voting to determine who was the next hot thing in KL.