Red Archer Event Management

	Red Archer is an event management company, set up in December 1992. The Company is headed by its managing director, Richard Dutton. Richard has many years of experience in the advertising industry, having worked with various advertising agencies in town. However, he also brings to Red Archer an added advantage - 6 years with an international productivity consultant. Being a productivity consultant has encouraged Richard to look at event management projects from a slightly different perspective. Red Archer is not only concerned with impact, response and 'noise' levels, but also analyses events for a more important factor: returns. This view has helped Red Archer's clients evaluate their ideas and programmes not only in terms of short-term returns, but more importantly, with a view towards long term gains. In 1996, Andrew Whigham joined the company as event director. Red Archer employs ten steady staff members as event supervisors and operation executives. The company also has a nationwide network of freelance staff who have worked with the company over many years.
	Some core values that Red Archer looks for in every programme it works on: what does this programme or idea do for my client's brand or product services? how much benefit can the client gain? how can we make it more effective and more efficient for our client? how else can we support our client's BIG idea?